Infographic for Cognizant
I worked closely with sales team members and VP of marketing to find the right way to explain these products and how they are most clearly conveyed to clients. Oftentimes, tech products have to be brought into clients' purview in a crystal clear way, because they do see all the complications in implementing into he existing systems in place. To do this, we get very clear on the value proposition. "This product can help you, this way, in this time frame, in these steps..."